Posts

The Winds of Change are Blowing

Develop Your Gen AI Strategy Now or Risk Falling Behind

Generative AI is the most important technological development in our lifetime. This is the year when businesses must harness the power of Gen AI or risk obsolescence.

The writing is on the wall. The recent EY CEO Outlook finds 62% of CEOs see an urgent need to leverage Gen AI to remain competitive, yet 61% find initiating this shift challenging. Meanwhile, McKinsey identifies Gen AI adoption as the #1 priority for CEOs in 2024. The time for action is now.

Gen AI is more than a passing fad. 97% of executives in a recent Accenture survey believe it will essentially reshape their business within three to five years. Early adopters are already realizing tremendous value, with expectations of 15.7% cost savings and 24.7% productivity gains in the first 12-18 months.

Yet, most CEOs I talk to don’t have a Gen AI ambition or vision. Most companies are still woefully unprepared. A Gartner survey found only 9% of CIOs have an AI strategy in place, with over one-third lacking any plans to formulate one. This lack of strategic vision leaves the door wide open for savvier competitors.

The future of your business depends on getting smart on Gen AI’s potential quickly. You must set the ambition and the vision of how your business can be optimized, accelerate performance and transform, augmented by Gen AI, and equip your top team with the knowledge and capabilities to use Gen AI in their personal workflows and identify company-wide high-impact use cases.

I coach and train CEOs and their top teams, to assist them in becoming more productive, creative and strategic, using Gen AI as their co-pilot. This Thursday, I am kicking off Executive AI Bootcamp: 30 Days to Reinvent Your Leadership, for a select group of 25 CEOs who are committed to embracing Gen AI now and in the future. I have three open spots for CEOs who are energized and committed to discovering Gen AI’s possibilities. Message me if you are interested and, if selected, the benefit you seek to receive from this free training.

Don’t get left out in cold as the winds of change blow past you. It’s time to move to future proof your leadership. Optimize your business for the age of AI. The time to start is now.

Creating by Extracting

In a world that gets more complex by the day, sometimes great things can best be created by extraction. By making things simpler.

If you are in northern New Mexico and hear a tap-tap-tap, it just might be Ra Paulette. Paulette is an American cave sculptor who lovingly and intentionally digs into and scrapes sandstone – solidified sand dunes, which were once the shores of an ancient sea – in order to transform the material into elaborate artistic spaces inside mountains.

For the past 25 years, with only his dog as company, he’s been scraping and shaping the New Mexico sandstone into man-made art caves.

Working alone, he uses hand tools to do his work: picks, shovels, scrapers, mirrors, and a wheelbarrow. There is no dynamite, no drills, no sledgehammers, no generators, no power tools or conveniences of any kind. It’s a grueling, arduous process and the manual labor is backbreaking.

Describing himself as “simply a man who has found his passion,” Paulette is not an architect, he has no degree in sculpture, and he is not a structural engineer. He prepares no drawings or blueprints to guide his efforts. He calls himself an “intuitive engineer” and feels like an archaeologist, uncovering something that is already there by creating space through extraction.

Ra digs horizontally into a hill or mountain, about fifteen to twenty feet, and then he breaches the ground to open a hole on the top of the cave for sunlight. He can feel the empty space. And he digs and creates what he calls “the juxtaposition of opposites.” You enjoy a sense of being underground with streaming light – it creates a perception trick. There is intimacy in being in a cave with high walls, with columns and arches sometimes 30 to 40 feet high. Light floods in.[i]

These wilderness shrines are massive in scale and poetic in design. He finishes the caves with scallops, molded curves, smooth ledges, inlaid stones, narrow pods, and crusty ledges. He wants his work to take your breath away in its magnificence.

He believes his work is magical. He’s totally obsessed with cave sculpting. When he’s engaged on a project, he thinks about it all day long. He dreams about his cave when he sleeps. He’s passionate about his calling.

Ra doesn’t do it for the money. Over the past 25 years, he’s sculpted over a dozen caves, each about the size of a house. A project takes at least nine hundred hours, but it may take two years or more to complete. He charges about fifteen dollars per hour for the project. And now in his late sixties, he acknowledges he doesn’t have much time to continue his art. His work was chronicled in Cavedigger, a documentary that was so unique it was nominated for an Academy Award.[ii]

He describes his caves as celebrations that create transformative experiences. They are an aesthetic adventure. He seeks to open people’s feelings. He views his caves as hallowed places and healing retreats. They are sanctuaries for prayer and meditation where transformations occur. He hopes that visitors to his sculpted caves will come in and find the solitude that he experiences. To find a sense of peace and purpose. To share a sacred moment when they can gain a deeper understanding of themselves and life.

 

Ra Paulette’s gift: His ability to visualize what could be and to create space from extraction.

Ra’s purpose: To give others a deeper understanding of themselves.

Committed to living an expressive life, Ra doesn’t put any energy into being a success in the world. But he does put all of his energy and passion into living a life of purpose.

How does Ra define creating impact?

By creating healing retreats to discover peace and purpose through extraction. 

Less is often more. How can you create something remarkable by making things simpler? By extracting?

[i] Ra Paulette, Wikipedia, https://en.wikipedia.org/wiki/Ra_Paulette.

[ii] Cavedigger documentary, Ra Paulette, Jeff Karoff, Journeyman Pictures, 2013.

Leaders Are the Force Multiplier for Impact

As a leader, it’s your job to get results, to create value and impact in a sustainable way. Your job is to inspire your followers by your example. To get everyone aligned. To help each person become their best. Do these things and you are a value creator. You create great impact. Fail to do these things and you are a value destroyer.

As a leader, are you performing like this? Are you a value creator or a value destroyer?

Consider these statistics about the state of leadership today:

  • Fewer than 20% of leaders have a strong sense of their own individual purpose.[i]
  • Only 49% agreed they get to use their strengths to do what they do best every day.[ii]
  • 58% of workers trust strangers more than their own boss.[iii]
  • 60% of workers have left a job or would leave a job over a bad boss.[iv]
  • 65% of workers say they’d take a new boss over a pay raise.[v]
  • 70% of employees are disengaged at work.[vi]
  • 75% say their bad boss is the worst part of their workplace.[vii]
  • 79% don’t feel appreciated by the boss.[viii]
  • 83% of US workers suffer from work-related stress. The main source of stress at work is their boss.[ix]

These are damning findings about the state of leadership. These shared perceptions point to a leadership crisis. If you are a leader, the odds are you’ve got a problem. Flip these statements around and try them on yourself? What would your people say about you?

To compound the leadership effectiveness problem, there is a leadership shortage. With baby boomers retiring and leaving the workforce, companies are worried about the readiness of other leaders to succeed the departing ones.

In the 2019 Global Human Capital Trends report, Deloitte reported: “Eighty percent of executives rate leadership as a high priority for their organizations. But only forty-one percent think their organizations are ready to meet their leadership requirements.”[x] A leadership crisis combined with a leadership shortage is a disaster. But it is also an opportunity for you, if you are committed to becoming the best leader you can be and creating great impact.

How’s your self-awareness? Most leaders are unaware of how they impact others. Seventy-five percent of leaders think they are in the top ten percent of leadership. That’s statistically impossible. The bottom fifty percent of the class at Harvard Medical School couldn’t be in the top ten percent of their profession either. For leaders, this means sixty-five percent are delusional. When was the last time you completed a 360-degree feedback assessment of yourself?

You may have been a leader for many years. You may be smart with a high IQ. You may have considerable expertise and experience in your industry. You may have an MBA from a top-tier school. You may point to your track record of promotions and results and believe you’ve been successful. Perhaps. Those are the hallmarks of twentieth century success. What made you successful in the past is no assurance you’ll be successful in the future, if you don’t reinvent. The rules for leading have changed.

Would your followers say you don’t have a sense of your individual purpose? Do your team members trust strangers more than you? Do they feel unappreciated? Are they disengaged? Do they suffer from stress you have induced?

If you answered “yes’ to any of the questions above, you are failing as a leader. Any question that you have answered “yes” is due to the way people are treated by you and the environment you create.

Where do you stand?

As the leader, you’ve been given a gift. The gift of leadership is a privilege. When you lead others, and do it well, it is the most noble of professions. It’s a responsibility and an opportunity. There is no other occupation where you can help so many others learn and grow. It provides you, as the leader, the opportunity and the responsibility for making an indelible contribution to the lives of your followers. As a bonus, you get to be recognized for your team’s achievements and impact when you succeed.

To thrive and flourish in these times, in today’s hypercompetitive, volatile and uncertain world, where virtually every company is reinventing its business model and the way it operates due to technological disruptions, relentless competition, shifting demographics, and generational preferences, you have to reinvent yourself. Unfortunately, few leaders are reinventing themselves. If you aren’t reinventing yourself, learning and growing continuously, you’ve got a problem. Your career, your earnings, your dreams—they are all at risk.

Save yourself, and you will save a thousand around you.”

Saint Seraphim of Sarov

To reinvent as a leader is to consciously transform how you operate, connect, and lead so you can stay relevant and energized, capable of creating maximum value.

The question is, how do you do this?

You start by serving your people extraordinarily well. To help them be successful at work and in their lives.

Here are the new rules of leadership:

  1. Your #1 Role is to Lead by Example

You dictate all behavior, not by your orders or mandates, but by your example.

Why is this so important? Because people learn by mimicking. It’s a “monkey see, monkey do” world. As the leader, everyone is always looking at you. You are always on stage. People don’t go as fast as they can. They only go as fast you, the leader. Your speed determines the speed of your pack. That is why you have to be excellent in everything you do.

As the leader, you have to be the most positive, the most purposeful, the most passionate, the most productive, and the most impactful. You need to be the most disciplined, the most consistent, the most authentic, the most service-driven, the most committed to learning, the most committed to growth, and the most committed to reinvention.

Think about Usain Bolt, who won the gold medal and set the world record in the 100 meters in the 2012 London Olympics. He ran the 100 meters in only 9.63 seconds. Not only did Bolt set the record, but the silver and bronze medalists both finished the race under 9.8 seconds, the first time in history for the top three finishers. When Yohan Blake and Justin Gatlin, the silver and bronze medalists, were asked how they ran so fast, they answered, “Trying to catch Usain.” Bolt didn’t just win the 100 meters in 2012. He won gold in the 100 meters and 200 meters in 2008, 2012 and 2016. He is the only sprinter in history to have ever done so.[xi]

The speed of Usain Bolt—the leader—determined the speed of the pack. He set the pace, the standard, for the competition. He raised everyone’s games. His competitors ran faster because of him. As the leader of your group, you have to do the same.

Do you hold yourself to the highest standard, like Usain Bolt did in the sprints? Do you expect excellence of yourself? You must hold yourself to the highest standard first before you can hold your team members accountable for excellence.

When you fly on a plane, the flight attendant in her pre-flight instructions reminds you that in case of an emergency, you must put the oxygen mask on your face first before helping others. The same is true for creating impact. You’ll need to gain clarity of your purpose, gifts, strengths, and passions first. You will need to recraft your role and turbocharge your productivity first so that you can create great value and impact. Then, show and coach others so they discover and excel, too.

People want to commit to a purpose, to people, profit, and the planet. People want to be inspired. Leaders who operate with purpose, passion, and productivity are a company’s force multiplier. They are the untapped source of value for most companies because only a few leaders are operating to create value and impact. Most are managing for output and maybe engagement.

Are you leading like the leader you would want to follow? Where do you need to improve, learn, grow, and reinvent? What commitments have you made to become your best and create great impact?

  1. Reinvent Yourself

To reinvent yourself as a leader, start by creating and articulating your individual purpose, your values and then living them with integrity.

Show your people how to connect their purpose with the collective purpose of your business. They likely don’t know their gifts (what others perceive) and talents. They may not know what they’re blessed with. Help them discover their purpose, gifts, and talents. They’ve likely lost touch with their passions. How about helping them find their passions?

Leaders with purpose who communicate this purpose to their followers inspire their people to be[xii]:

  • 8 times more likely to stay at the company;
  • 2 times more likely to have higher job satisfaction; and
  • 70% more satisfied with their jobs.

Virtually everyone wants purpose and meaning in their work and life.

DeVry U Career Advisory Board studied millennials’ attitudes regarding their work. They found that seventy-one percent of millennials ranked finding meaningful work as one of the top three key elements they used to evaluate their success. Thirty percent reported it as the single most important element. It was also reported that they were willing to sacrifice more traditional career comforts in pursuit of more meaningful work.[xiii]

Once people have a sense of their individual purpose, how about helping them express their purpose through their work and showing them how to identify and apply their passions and energy? As purpose is defined and they get more passionate about their work, how about showing them how to be more productive using the OKR productivity system to get more done with less effort? So they can create greater value.

People who aren’t purposeful, passionate, and productive simply don’t increase their value or their company’s value.

Need more proof? Deloitte Insights reported that “purpose-driven” companies tend to have thirty percent higher productivity and forty percent higher levels of retention.

  1. Get Everyone Aligned

The leader makes the difference between success and failure as to whether the team, company, or country succeeds or fails. As the leader, you are the one who can draw out extraordinary efforts of people or you can be the cause of your team’s downfall. High performance is only made possible through alignment—it’s your job. A talented team of people that lacks alignment and focus loses.

As work becomes increasingly digitized and information is ubiquitous, the role of managers and leaders as coordinators of work has largely disappeared. The challenge now is creating alignment as you are leading virtual teams, working under flexible arrangements, managing multi-generational and diverse groups, and supporting the flow of knowledge.

How do you align? You get alignment by everyone understanding the vision, purpose, and values of the company. Everyone must understand how their role contributes to the greater purpose of the company. Get everyone on the same page about the Objectives and Key Results to be achieved, and also how their OKRs support the company. Communicate how decisions are made and who has decision rights. Help your team members understand the impact their contributions have on the company. This will foster a feeling of purpose, belonging, and connectedness. Practice transparency. That’s what alignment is all about.

Few employees are adding the value they are capable of creating. It’s your job to help them contribute more, to add more value, and to become better versions of themselves.

  1. Help People Become Their Best

When you encourage your people to define and communicate their purposes, ignite their passions, and turbocharge their productivity, you are on your way. Help them grow professionally and personally. Understand and help them achieve their dreams.

Matthew Kelly, author of The Dream Manager, writes, “If you want employees to contribute heart and mind to the enterprise, then you must commit heart and mind to helping them achieve their dreams—to develop as persons who not only serve today’s customer with verve but are in a position to move on and move forward in the crazy-getting-crazier world in which they are imbedded.”[xiv]

“The key to creating an ownership culture is getting to people’s hearts. You have to get to people’s pride.”

Joe Kaeser, CEO, Siemens

Tom Peters writes in his brilliant book, The Excellence Dividend: Meeting the Tech Tide with Work that Works and Jobs that Last, about the importance of a leader helping others become their best versions of themselves. He shares his Corporate Mandate 2018: “Your principal moral obligation as a leader is to develop the skill set of every one of the people in your charge (temporary as well as semi-permanent) to the maximum extent of your abilities and in ways that are consistent with their ‘revolutionary’ needs in the years ahead. The bonus: This is also the #1 profit maximization strategy!”[xv]

Is that your principal moral obligation as a leader?

Here are two questions for you to consider:

 Does everyone who works under you grow as people?

 While working under you, do they become better, wiser, more purposeful, passionate, more energetic, more productive, and better able to create greater impact?

A powerful way to connect with and coach your followers is to implement a regular meeting to build individual responsibility, the W-5 (Work in 5 directions) meeting. A W-5 session offers a powerful opportunity to promote self-accountability and professional development. The five directions of work are: customer, direct reports, peers, manager, and self-development.

When you hold these sessions every week – or at least – every other week, in the right spirit, you’ll hold your team members accountable only when they don’t hold themselves accountable. The goals of these meetings are to develop your team members, help them learn and grow, commit to constant improvement and commit to achieving maximum impact.[xvi]

The purpose of this forty-five minute meeting is to discuss the team member’s OKR performance, and how she’s growing and learning. It is the team member’s responsibility to schedule and lead the meeting. She explains how she is meeting and exceeding the requirements in each of the five directions, and a plan to correct any deficiencies. She brings up specific co-workers with whom she frequently interacts, the quality of the interaction, and the strength of the working relationship. She covers successes and failures, shortcomings and accomplishments.

The two of you identify specific areas in which you can assist. The spirit is open and non-judgmental, and the coaching is honest and collaborative. Look for ways to encourage, support, and recognize her. After the team member nears the end of the discussion with you, ask how you can help her achieve results—support her. Ask questions such as the following:

  • What are you working on? How are your OKRs coming along?
  • What’s getting in your way?
  • What are the roadblocks you face?
  • How can I best help you be more successful?
  • How are you growing and developing to achieve your career goals?

“Three things every human being wants most: to be seen, heard, and understood.”

Oprah Winfrey

Think team members don’t want W-5 sessions? According to PwC, 60% of employees—and 72% of millennial employees—desire feedback daily or weekly. A study conducted by Adobe showed that 80% of office workers want immediate, in-the-moment feedback.[xvii]

A Workhuman 2019 global employee survey, “The Future of Work is Human,” revealed that team members who check in with their manager at least weekly are more than twice as likely to trust their manager.[xviii] W-5s are the linchpin of continuous performance management, the leader’s moment for rich conversation, feedback, and recognition.

In addition to promoting self-accountability and strengthening alignment, the W-5 meeting gives you as a leader, a power platform for recognizing and energizing your people. Perhaps no human need is more neglected in the workplace than feeling valued. The need for significance in work is a manifestation of our inborn hunger for meaning in our lives. People have a genuine hunger to be recognized, respected, and genuinely cared about. That’s your job, leader. As they operate by purpose and perform, remember what people really want. To feel good and validated. There are two things people can’t give themselves: personal attention and appreciation. The number one reason companies lose top talent is that they didn’t feel appreciated.

“The only thing more powerful than sex and money is praise and recognition.”

Mary Kay Ash

As the leader, are your recognizing and appreciating your people sufficiently?

Twenty-five percent? Or one hundred percent? Think about each of your team members. Most of them can probably “meet expectations” with two hands tied behind their back. They can easily perform ordinary, satisfactory work. That takes maybe 25% of their effort.

What about the other 75%? Are you getting the other 75% of their capability, too?

Getting the other 75% is voluntary and is entirely based on you. It’s based on how well you inspire them. How do you get the other 75%? Give them a challenge. Invite them to operate with purpose to create a great impact and to tackle huge dreams. Coach, praise and recognize them.

Whose List Will You Be On?

One last thought, when the people who have worked under you put their list of “Best Bosses” together, who’s list will you be on? What is your legacy in the collective minds of your followers – both current and past? Is that legacy what you’d like it to be? Would they say you are among the best leaders they ever worked for? Did you help them learn, grow, and become their best as people? Did you help them live better lives? Did you touch their lives indelibly?

Reinvent yourself, leader. Lead by example. Get all aligned. Help others become the best versions of themselves. Do this and you’ll be a massive value creator. You’ll create great impact.

 

[i] “From Purpose to Impact, Nick Scott and Scott Snook,” Harvard Business Review, May 2014,

https://hbr.org/2014/05/from-purpose-to-impact.

[ii] Only 49% agreed…, “2019 Human Capital Trends Study,” Deloitte Insights, 2019,

https://www2.deloitte.com/content/dam/Deloitte/cz/Documents/human-capital/cz-hc-trends-reinvent-with-human-focus.pdf.

[iii] “Workplace Trust – 58% Trust Strangers More Than Their Own Boss,”

https://www.onemodel.co/blog/workplace-trust.

[iv] “Your best employees are leaving,” Randstad USA, August 28, 2018

https://rlc.randstadusa.com/press-room/press-releases/your-best-employees-are-leaving-but-is-it-personal-or-practical.

[v] “65% of workers say they’d take a new boss over a pay raise,” Ty Kiisel, Forbes, https://www.forbes.com/sites/tykiisel/2012/10/16/65-of-americans-choose-a-better-boss-over-a-raise-heres-why/#3afbe44176d2.

[vi] “70% of employees say they are disengaged at work. Here’s how to motivate them,” World Economic Forum, November 4, 2016,

https://www.weforum.org/agenda/2016/11/70-of-employees-say-they-are-disengaged-at-work-heres-how-to-motivate-them/.

[vii] 75% say their bad boss is the worst part of their workplace, “8 Unsettling Facts About Bad Bosses,” HuffPost, December 6, 2017,

https://www.huffpost.com/entry/8-unsettling-facts-about-_b_6219958.

[viii] “79 Percent of Employees Quit Because They Are Not Appreciated,” Todd Nordstrom, Inc., September 19, 2017,

https://www.inc.com/todd-nordstrom/79-percent-of-employees-quit-because-theyre-not-ap.html.

[ix] “42 Worrying Workplace Stress Statistics,” The American Institute of Stress, September 25, 2019,

https://www.stress.org/42-worrying-workplace-stress-statistics.

[x] “Leading the social enterprise: Reinvent with a human focus,” “2019 Human Capital Trends Study,” Deloitte Insights, 2019,

https://www2.deloitte.com/content/dam/Deloitte/cz/Documents/human-capital/cz-hc-trends-reinvent-with-human-focus.pdf.

[xi] “Athletics at the 2012 Summer Olympics – Men’s 100 meters,” Wikipedia,

https://en.wikipedia.org/wiki/Athletics_at_the_2012_Summer_Olympics_–_Men%27s_100_metres.

[xii] “Leaders with purpose who communicate this purpose to their followers…” The Human Era @Work: Findings from the Energy Project and Harvard Business Review, 2014,

https://uli.org/wp-content/uploads/ULI-Documents/The-Human-Era-at-Work.pdf.

[xiii] How the Recession Shaped Millennial and Hiring Manager Attitudes About Millennials’ Future Careers, Career Advisory Board, DeVry University, 2011,

https://www.careeradvisoryboard.org/content/dam/dvu/www_careeradvisoryboard_org/Future-of-Millennial-Careers-Report.pdf.

[xiv] The Dream Machine, Matthew Kelly, Hachette Book Group.

[xv] The Excellence Dividend: Meeting the Tech Tide with Work that Works and Jobs that Last, Tom Peters, Random House.

[xvi] “Torpedo Annual Reviews Try W-5 Instead,” Chuck Bolton, Upsize Magazine,

http://www.upsizemag.com/business-builders/torpedo-yearly-reviews.

[xvii] “5 Employee Stats You Need to See,” Maren Hogan, February 2016,

https://business.linkedin.com/talent-solutions/blog/trends-and-research/2016/5-Employee-Feedback-Stats-That-You-Need-to-See.

[xviii] The Future of Work is Human: Findings from the Workhuman Analytics & Research Institute Survey, 2019,

https://www.workhuman.com/press-releases/White_Paper_The_Future_of_Work_is_Human.pdf.

Bringing Your Company’s Purpose To Life: 4 Steps to a Purpose-Driven Client Experience

In our recent post, you discovered that purpose is the secret ingredient of extraordinary companies. If you’ve done the work, you reflected on the questions to unlock that noble purpose statement for your company. You’ve committed to a higher purpose and you and your team members are genuinely passionate about making a difference in the marketplace. You believe in the good work your firm does. Your company’s products and services make people’s lives and the planet better.

With this noble and honorable purpose statement now in place, here’s the big question for you:

How do you bring your purpose to life?

With great care and on-going commitment, you design both a purpose-driven client experience and a purpose-driven team member (employee) experience.

Let’s focus today on the purpose-driven client experience. Why? As iconic leadership expert Peter Drucker stated, “The purpose of business is to create and keep a customer.”  When you operate with purpose when serving your clients, something remarkable can happen.

Here are the four keys for creating a purpose-driven client experience.

  1. Define your brand position

Step one is to create a concise statement that details how your firm differs from and is better in meeting your client’s needs than your competitors. The following are reflection questions to create your brand position statement:

  • What do we do better than anyone else in the world?
  • What difference has our product or service made in the lives of our clients?
  • When would and wouldn’t they use our brand vs the competition?
  • What is the emotional benefit we provide our clients?
  • How do we make them feel?
  • What would they lose if we ceased to exist?
  • As we serve our clients, what makes our hearts sing?

Example: The Bolton Group LLC is the #1 resource to guide medical technology, life sciences and healthcare CEOs in creating massive value so their stakeholders thrive.

Make sure all team members know, understand and can articulate your brand position statement with clients, so clients know your firm is unique.

  1. Create a one-liner making your client the hero

Step two is to make your client the hero of the story. Your role, and that of your brand is not to be the hero, but the guide.  Your client doesn’t want another hero. They want to be the hero of their story.

What is success to your client? How do your clients wish to feel and what do they want? Your job is to help your client solve their biggest problem and/or capitalize on their biggest opportunity. What role will you play in your client’s journey? Create a one-liner of how you and your brand will make the client a hero.

Example: I’m Chuck Bolton, the guide who helps medtech, life sciences and healthcare CEOs thrive. Making you the hero of your magnificent story.

  1. Use the clock model to strengthen client touch points

Now is the time to do a brand audit  – an assessment of the positive and negatives – of every point where your firm connects with the client. Each component influences your client’s perception of your firm and each component must be supportive of your company purpose.  This is where you adjust and clean up any problems.

A useful model to conduct this exercise is to think of a clock.  To what extent is each component reflective of your company’s purpose? Which needs to be adjusted in order to be consistent with purpose? Which component is doing well and is consistent with purpose?

Pre-purchase. A client enters your brand world at the pre-purchase stage, think 12 to 4.  Pre-purchase components include advertising, tradeshows, social media, public relations, events and sponsorships.

Purchase is 4 to 8 on the clock. The components include distribution, packaging, store design, user reviews, financing, user generated reviews.

Post-purchase is 8 to 12. The components include customer service, loyalty programs and warranty programs.

How to strengthen your client touch points?

First, put your client in the center. What is most important to them?

Secondly, look at the client experience holistically around the brand. Does your purpose get reflected like you intend?

Thirdly, look at your competitors. What can you learn from them?

Fourth, Where is your firm’s opportunity to stand out? Where is the world headed? Where’s the greatest variance? With your limited capital, where can you be world-class in your sector? Where can you gain the greatest return on investment with shifts you make to your client touch points?

When Apple launched Apple Stores in 2001, many were skeptical of these expensive and airy retail stores that just displayed a few products. Experienced consumer electronic chains like Gateway, CompUSA and others were in decline.  But the customer experience Steve Jobs and team wanted was not to have metal boxes thrust at their customers. They believed there was power in focusing on the pre-purchase touch points, allowing customers to try out and learn about the products. When customers experimented and learned, they could see the potential the products had in empowering their lives in the future. They would develop an emotional connection, and sales would follow. Apple took a decidedly different approach than their competitors. As they prepared for the launch of Apple Stores, they asked a more empowering question: How do we enrich lives?

As they visualized the experience of their clients, they developed the following statements to guide their efforts in the creation of the stores:

  • A store that enriches lives has a non-commission sales floor. Instead of clerks or sales people, it would hire geniuses and concierges.
  • A store that enriches lives hires for empathy and passion.
  • A store that enriches lives greets you as you step foot inside.
  • A store that enriches lives let you play with the products.
  • A store that enriches lives is located where people live their lives.

Better questions led to better innovations. The vision to enrich lives served as the Apple Stores’ True North. Enriching lives still remains at the heart of the company’s mission.  The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human connection. Empathy is one of the greatest creators of positive energy.

Once you’ve completed your clock model to identify and strengthen client touch points, defining your brand identity, you can create an explicit purpose-driven client story to serve as a narrative for how you’ll treat your clients moving forward. Just like Apple did with their stores. Now it’s your turn to create that purpose-driven client story.

  1. Construct your purpose-driven client story

Create a story of how you and your brand make your client a hero.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Amazon

There are eight steps to the purpose-driven client story:

  1. Who is your client and what do they want? What is their definition of success? How can you enrich their lives?
  2. What’s your client’s biggest problem? What price do they pay when they suffer from the problem? What is the benefit when that problem gets fixed? What are the stakes? How are their lives enriched?
  3. Your client meets a guide – you armed with your brand, products and/or service – who brings both empathy and the authority to fix the client’s problem.
  4. You give them a plan. As your client’s guide, you have a proven process (a product or service) that when your client implements, will fix their problem and make their life better.
  5. You call them to action. Clients are people and people are often reluctant to try new approaches. You remind them of the price they pay when the problem is prolonged. You describe the future benefit from accepting the call to action. You invite them to take action, on what will become a transformational journey for them.
  6. That ends in a success. With your client, you create a vivid picture of what success will look like when the work is completed. The desired future state.
  7. That helps them avoid failure. You remind the client they will not face the downside of their problem when they are guided by you and use your proven process.
  8. That helps them transform. When they follow you and implement their plan, change happens. They become better at their work, their company gets better, their stakeholders benefit and they transform, becoming a better person, too.

As a firm that has a noble purpose and a commitment to improving the lives of people, there is no doubt you have knowledge of compelling client stories, even if you haven’t organized it exactly in this purpose-driven client story format. As a next step, write out your “customer as hero” stories, using this eight-step framework. If you have sub-brands or different product offerings, you will want to create a hero story for each brand, division or product.

These stories should be widely shared within in your firm, so everyone understands how the company’s purpose is brought to life as you serve your clients.

As you engage your clients today and in the future, share your client stories and use the client story framework directly with them, engaging them in the questions and in creating the story of their success and transformation.  Your clients will feel your commitment to making them the hero of their stories. The effect will be a magnetic pull toward you and your company and will set you apart from your competition.  As the guide, you make the client the hero of the story – every time.

Four powerful keys for bringing your purpose to life as you serve your clients

  1. Define your brand position
  2. Create a one-liner making your client the hero
  3. Use the clock model to strengthen client touch points
  4. Construct your purpose-driven client story

Implementing these four ideas is an impactful approach in making certain your clients experience your firm’s unique, noble purpose. These ideas bring your purpose to life for your clients – the most critical external stakeholder to sustaining your company’s long-term success.

Using Your Purpose Story to Pivot

When you read her bio and then meet her, you can’t help but being impressed with Rachel.

In her early 50s, she’s Ivy-League educated, has an MBA from one of the top business schools in the world, speaks multiple languages and holds a senior level global role for a leading healthcare company. With her educational and career background, it’s no surprise that she’s smart and strategic. But a high IQ doesn’t always transfer to high emotional intelligence, or EQ. Rachel is both self-aware and socially aware. Polite, well-spoken and empathetic, she brings the right combination of heart and head, the right ingredients to one day become the CEO of her $2 billion global company.

But Rachel had a problem.

After three years, she had doubts her company was right for her.  As we got to know one another, she confided she wasn’t feeling good about the company, she’d lost her passion and wanted to get her juice back.  When she experienced the nagging feelings her company may not be the right fit, she’d stuff them away, and immerse herself deeply in her work.

She described her boss, the CEO, as “old school, low energy and fear-based, who didn’t like open debate.” His presence created, in her words, a “certain toxicity.” She rationalized that she had a big role and was expected to get results, that she was paid well, and that every company and every boss brings both positives and negatives. She wondered, “Is it me? Can I thrive in a place where I can’t communicate with my boss and the team with complete candor and openness?”

She worked hard and felt a little cheated that she could not find more joy in her work, particularly given the effort she invested. She sensed the CEO may not have had complete confidence in her and she was concerned she might fail in his eyes and be asked to leave.

I asked Rachel if she had defined her purpose. Purpose is the overarching principle that gives your life meaning. It’s the forward-pointing arrow, that gives you clarity and helps you get out of bed in the morning. She said she hadn’t given much thought to purpose of late. I provided Rachel some materials on discovering her purpose and that’s where her story begins. Rachel describes below in her own words, in her purpose story, how she uncovered her purpose and how it led her to make some important changes in her life.

“When I was 23 years old, I wanted to see the world and do something physically challenging. Many of my classmates who I had studied abroad with in China traveled to Tibet and raved about it. So a year after graduating from college, and after doing some research, I signed up with an Australian expedition company to do a thirty-day hike in the Himalayas. Traveling on my own, I signed up to join a group of ten other individuals, all strangers to me, ranging in age from twenty-somethings to couples in their thirties and forties. There was one couple in their late forties. I was the only American among this group of Aussies. We had one guide, a bunch of mules who did the heavy lifting, and a handful of sherpas.

“The first few days I was filled with energy and excitement and we trekked an average of thirteen miles each day. As each day went by, my energy and excitement started to wane. The poor sleep, severe altitude sickness, the lack of a warm shower or bath, and eating the same food (mutton, nonetheless) slowly, but surely, chipped away my energy. Little had I appreciated the luxury of standing under a shower with hot water pouring down on me. Little had I appreciated the feeling of being clean, head-to-toe. Little had I appreciated biting into a juicy watermelon or a hot New York-style pizza. Thirty days later, after having summited five mountains ranging from ten to fifteen thousand feet, each time with altitude-induced head-bursting migraines, and only sponge-bathing in a pure, frigid glacial stream, I not only appreciated all of these life luxuries but actually couldn’t stop thinking of them. It didn’t help that at day twenty, a kerosene tank leaked on the food, resulting in much of the food being discarded. At that point, I learned to appreciate the mutton that I was so tired of as we had to settle with only dahl, rice, and potatoes for the last ten days. By the time we stumbled into the city of Leh, more than three hundred miles away, I was simultaneously thoroughly worn out and fatigued, and deeply proud of my accomplishment, having discovered a deep well of tenacity and potential.

“I dug deep into my reserve and courageously faced each day when I had no choice but to tackle the day’s trek. I found that I had resilience to keep going. Our group was out in the middle of nowhere, among nature’s majestic mountains, lush and fertile landscape, and stark and barren scenery, sometimes not seeing another soul outside of our expedition group for nearly a week. I experienced the forces and beauty of nature and was humbled and awed by its power. I learned that it’s when we are pushed to the limits of discomfort, sometimes on the brink of feeling broken, that we have the opportunity to open ourselves up and tap into our reserve to unleash our strength. These lessons from my expedition have stayed with me and carried me into day-to-day life, helping me to navigate through life’s twists and turns. It has taught me that power and strength come through vulnerability and openness to move toward the unknown. And this experience confirmed that by embracing discomfort, changes, and new experiences, I am able to surprise myself in discovering the potential that exists within me.

“This experience helped clarify my purpose statement: To courageously dig deep to unleash potential as powerful as Nature. Today I live that purpose in all aspects of my life. I have the confidence to shape my future—and whatever circumstances are thrown my way—when I reflect on my trek in the Himalayas and my purpose.

“The process of clarifying my purpose and identifying my passions caused me to reflect deeply on my career. I’ve been fortunate to have led companies in the healthcare products sector. About three years ago, I joined a new company to oversee its North American business. After a successful two year run in my first assignment, I was asked to take on even bigger role at the company. On paper, it was an impressive role. I had great responsibility with many people reporting into me, I was compensated well, and served as a valuable member of our company’s executive team.

“But I felt something was missing. I wasn’t passionate about the company or its culture. The company was very different from the company where I had thrived. It was hierarchical, traditional, and low energy, run by a CEO who verbally encouraged the opinions of others but his actions didn’t support the verbal encouragement. People operated within an environment of fear, and therefore they aspired to “fly under the radar.” The climate could be described as collegial at the surface level, but honest, open debate where the best ideas win wasn’t truly welcomed or encouraged.

“While there were many positive aspects of the company, I knew this was not the environment or culture for me to thrive long term. I had known this for some time deep inside my soul, but I ignored those feelings, and had grown numb to the situation by throwing myself into my work. My team and I delivered results and put points on the board, while I overlooked the uneasiness of not really fitting in. I was unable to fully commit myself to this company.

“As I embarked on the journey to define my purpose, and reflected on my experience in the Himalayas and how I had lived my life, I strove to operate by courageously digging deep to tap into my potential and live powerfully. That was the true me. And being honest with myself—while I had the big job and the trappings that went along with it—I wasn’t living true to my purpose and values. It was at that time that I knew I needed to find a different environment so I could flourish and then help others flourish, too.

“Being clear about my purpose and my passions allowed me to take the courageous next step of resigning. I transitioned with honesty and integrity, leaving the people and position in a good place. This departure gave me an unexpected sense of relief. As I embarked on my search, I felt a sense of great optimism about what the future held. While I was a bit uncertain as I began the journey, and I didn’t know my exact destination, I had a strong sense of where I was headed. I believed I would know the destination when I saw it. I was confident I’d find the place where I could dig deep courageously to unleash potential as powerful as nature, and where I could create impact and value for myself and others. I was confident I’d be able to help others be successful and grow in an open and transparent environment. I had great faith the best was yet to come.”

Now, six months later, after writing her purpose story, Rachel found her dream job. She accepted the chief executive officer role of a smaller, privately-held company in the women’s health industry. She’s passionate about the space, the company, and culture, and she is confident she will make a meaningful difference in growing and shaping the future of this company. She states, “Had I not clarified my purpose and my plan to create impact, there is no way I would be in this role today.”

When you’re clear about your purpose, it serves as your north star. When you write and share your purpose story, it’s healing and liberating. Sharing your purpose story is the most generous thing you can do.  Sharing your purpose statement and story will inspire others to write and share theirs, too. Live by your purpose and purpose story, that’s the recipe for living a life of great impact. Just like Rachel.

“For the First Time in His Life, He Was Able to Get Around.” How Jim Conn Creates Great Impact Serving Mobility Worldwide

The old factories and warehouses that powered the industrial section of northeast Minneapolis for decades are giving way to microbreweries and taprooms, restaurants, and co-working spaces. Yet in the basement of an old dairy on Broadway Street, there’s an organization of volunteers – Mobility Worldwide – that is transforming and saving lives around the world, one person a time.

Most people take walking for granted, but there are over seventy million people in the world who are leg disabled. Birth defects, polio, injuries, landmines, disease, and other causes can lead to this disability. For those who are leg disabled and live in developing countries, many have to literally crawl in the dirt. Traditional wheelchairs don’t work well where the roads are unimproved. When given the gift of mobility, lives are immediately changed for the better.

Mobility Worldwide’s vision is to end immobility. They provide a rugged, three-wheeled, hand-powered cart with hauling capacity.

These carts are donated to people in developing countries who do not have use of their lower limbs. Developed in the late 1990s in response to a need identified in Africa, the carts are built in the US, but distributed exclusively overseas. There are twenty-three production sites in the US. Each cart costs roughly $300 to build and ship. Donations fund the cost of materials and shipping. The staff is all volunteer. Since 1994, over 78,000 mobility carts have been built and distributed in 106 countries using over 70 distribution partners.

In 2011, Jim Conn, a retired program manager from the aerospace industry, learned of Mobility Worldwide and the carts they provided the poorest of the poor. He was immediately hooked and became the director of the first affiliate in Minnesota.

Jim says, “Sometimes you ask how I, as one individual, can change the world? These carts change lives. The looks on the faces of recipients are ample evidence of that. Their testimony is further evidence. People everywhere can help change the world for the better. Without our help, they crawl in the dirt. These carts change their world. The carts provide much more than mobility; they offer freedom, dignity, and self-confidence.”

Jim continues, “You see, in many societies, people with disabilities are shunned, avoided, and believed to be cursed. They are often not even acknowledged as people, which is cruel. When they get their carts, they gain self-respect and hope for a better future.”

The volunteers of Mobility Worldwide are retirees, students, and groups from churches and community service organizations. After a short training and orientation, they provide the labor to assemble and package the carts. Working together in small teams, volunteers enjoy their experience at Mobility. They know they are making a difference. The Minnesota chapter just loaded a container – shipping its 1130th cart – to Nigeria.

Jim recalled his first distribution trip to Tanzania. “While everyone who receives a cart is grateful, there was one person in particular who stands out to me. A young man in his 20s, his body misshapen from birth defects, was carried on the back of his mother to the pickup site. His mother had carried him forty kilometers (nearly twenty-five miles) on her back. He received his cart and was ecstatic. For the first time in his life, he was able to get himself around. She didn’t have to carry him. It was life changing for him – and for his mother, too.”

Each cart has an area for storage and hauling. Most people use it to better themselves, whether it is to haul books and supplies to a school or to start a small business.

Jim spoke about a man in Kenya who had his cart for about fourteen months. When a volunteer saw him again, after the distribution, the cart – which is very sturdy and was designed to work with minimal maintenance for many years – was functional but pretty beat up. He asked the recipient why there was wear and tear. The Kenyan man said he used his cart to haul gold ore to the rock crusher. He loads a few hundred pounds of rock and takes it to the rock crusher in the hope of finding gold. People are very creative. Some will build canopies and use them as mobile vending machines or a mini food truck. Others will load the cart with a cooler and sell cold drinks. Jim recalled a man in Viet Nam who lost his legs to a landmine. With his new cart, he started a shoe repair business.

In Tanzania, after a woman received her cart, she went to the outskirts of town, tilled a garden, and planted and grew vegetables. She harvested them and she took them back to town to sell. She is now self-sufficient economically. He recalls another woman who drove her cart to a local business with a knitting machine she could rent, so she could make clothes and then sell them at the market.

Jim’s favorite story is about Seun Okoke, a beautiful young woman from Nigeria who was stricken with polio and scoliosis. She was leg disabled. With her cart and mobility, she was able to finish school and college. She’s now working as an information technology specialist for the civil service.

Every day Seun rides the bus to work. She pays two fares, one for her and one for her cart. Then after work, she does the same to get back home.

Because she is able to work, she feels like she’s a contributing member of society. Her self-esteem is high. She is now married and has a young son. Jim says Seun earns more than her husband, all due to the gift of her cart. She has been given the gifts of mobility and dignity that are immeasurable in value.[i]

Jim Conn’s purpose: To make a tangible difference in the lives of people around the world.

At age 75, through his work with Mobility Worldwide, Jim Conn is making an impact.

[i] Jim Conn interview by Chuck Bolton, 2019.

You Need a Purpose During the Pandemic: Mine for and Discover Your Purpose – Part 2 of 3

You’ve identified your unique gift and written your gift statement as part of your work from Part 1. Good job. Let’s see how you can apply your unique gift in the discovery of your purpose.

Purpose is the overarching guiding principle that gives your life meaning.

Purpose is the forward-pointing arrow. When you are clear about your life purpose, with an explicit, written purpose statement, you will know why you get out of bed in the morning. It incorporates your special gifts and life experiences.

Opportunities come your way in life. By applying your unique gift to these opportunities, you discover your purpose. But you can’t just sit still and wait for it to drop into your lap. You’ve got to do the self-discovery work.

To make purpose resonate, it’s important that it serves a cause bigger than you. You can create a lot of meaning in your own life by helping someone else do something that is meaningful to them.

Your purpose may have nothing to do with what you do for a living. Your career may not be your calling. While you may get fired from your job, you can never be fired from your purpose. If you can get fired from it, you haven’t discovered your purpose yet. Your purpose is not about the expertise you bring your job, either. Let’s not make our position or expertise our purpose.

For it to be your purpose, it must work in all areas of your life.

Mining for and discovering your purpose means embracing your gifts, capturing your essence, and living authentically. When you are clear about your purpose, you’ll never feel like you are an impostor.

Your purpose is unique to you. It can do no harm. It permeates all areas of life. While your purpose may change with life’s seasons, the “red thread” of purpose never changes in your life.

 When you are living by purpose, everything seems natural. It may not be easy, but you must live authentically. In your sweet spot. It’s like a baseball hitter or golfer who hits the ball on the sweet spot. Living on purpose is like the ball hitting the bat on the sweet spot. It just flies effortlessly.

When you’ve defined your purpose statement and live by purpose, there are many benefits. It serves as a filter. When an opportunity or experience presents itself, you ask, “Does this situation help me fulfill my purpose?” Or, “If I say yes to this experience, is that consistent with my purpose.” It allows you to quickly and definitively answer “Yes” or “No.” “Is what I’m about to do in keeping with my purpose and values?”

Heeding your purpose isn’t an easy path, which is why most people never know it. They don’t listen to their hearts. Or if they do and follow their calling, they fear the unknown, and they fear looking foolish or failing. So, they play it safe and drift along. Perhaps they are comfortable. Perhaps they have the means, but they lack the meaning. And they never create the impact they were born to make. Don’t let this be you.

“Would it not be better to ask people to what purpose are they applying their life, rather than simply asking them what they do for a living?” Thom Winninger, author, Your True DNA!

Step 2: Mine for and Discover Your Purpose

It’s time to go mine for purpose. Pull out your journal and thoughtfully answer the following purpose framing questions. The outcomes will be the raw material for your purpose statement and story.

When you were young, what activity brought you the most happiness and satisfaction? What were the specifics? What emotions do you feel as you recall these memories?

Hint: It could be one specific moment, a specific activity, or a list of experiences.

What have been the three most salient events in your life that have made you the person you are? Write one sentence that describes the gist of these events or experiences.

Hints: These are likely your most challenging life experiences. Pick an experience that is currently not impacting you.

Now, which of the three events would you call the single most defining moment in your life?

Hint: It is often – but not always – an event that happened early in life, often between ages 9-12, when you didn’t have the answers for the challenges you faced.

Why do you get up in the morning?

Hints: What gets your blood flowing? What causes do you care about most deeply? What is a problem that “someone needs to fix”? What are you committed to that is bigger than you?

What are your three inviolable values?

Hints: What are the top three values that guide you? What are the values you could credibly have printed on a t-shirt to wear? People would agree, “Yes, that defines what you stand for and how you operate.”

Using your unique gift and the responses to the purpose framing questions as raw material, reflect on the key words and phrases that jump out at you. Highlight the key words and themes. Can you see a pattern? A pattern – the gifts, the values, the red threads, the purpose – should begin to emerge.

It’s time to create a purpose statement. Your purpose statement does the following:

  1. Identifies the unique gift(s) you bring to the world;
  2. Taps into your own life experiences (challenging times, passions, and best memories);
  3. Uses a minimal number of words or symbols;
  4. Consists of words that have deep meaning; and
  5. Every time you recall and share your purpose, it provides clarity and focus to live on purpose.

Smarter people than your author recommend you meditate and contemplate intensively and extensively about your purpose statement. I suggest you do this, too.

Reflect on and complete this sentence:

The purpose that is leading me is: ____________________.”

Now edit your sentence into your purpose statement. Here are some examples.

To provide safe passage down the river of life, helping others to experience adventure, find and feel joy, and live life fully.

To show others that their daily marathons are possible to get through and that nothing is really impossible.

To help others look and feel great, and to lift up their happiness, confidence, and self-image.

Creating content for the 50+ crowd and sharing stories of people living their passion.

 To be a channel for those in broken situations to get connected to the Healer.

 To guide others through the moguls – so they see what is possible and become unstoppable.

 To courageously dig deep to unleash potential as powerful as Nature.

Now it is your turn.  What will be your purpose statement? Write it here.

With your purpose statement defined, let’s use it as part of a story – your purpose story.  Tomorrow, I’ll share with you an example of a powerful purpose story.  We’ll then work together to craft your purpose story, to help you bring your purpose to life.

“I apply my knowledge of the purpose of my life every day. It’s the single most useful thing I’ve ever learned.”Clayton Christensen, late professor at Harvard Business School and bestselling author

For More Information: 

Reinvent Your Impact - Bestselling Book by Executive Coach Chuck Bolton

You Need a Purpose During the Pandemic: Identify Your Unique Gifts – Part 1 of 3

Six months into the global health pandemic and many of us are restless. It’s an uneasy time. We want to go back to normal and resume our lives like we did, prior to mid-March.

In so many areas of life, it feels like there is little we can control.

Last week, while listening to Kenny Chesney’s No Shoes Radio on SiriusXM, I heard for the first time an Uncle Kracker song, No Time to Be Sober. I was amused and a couple of the lines from the song struck me.

I used to crack a beer and throw on CMT,

But now I’m sipping vodka with the CDC.

The song continued:

This ain’t no time to be sober.

There’s a time and place to hide your face,

And I got nothin’ but time to waste,

This ain’t no time to be sober.

The song is humorous, but the message, of uncertainty and an altered state during a dark time, hits a little too close to home for me.

Everyone is experiencing it to some degree. We may be worried for ourselves, our loved ones, friends and co-workers. We’re feeling it on multiple fronts – concerned about health, work, finances, school re-openings, COVID restrictions and the political division created by all of the misinformation from our president about the pandemic. We miss our friends and family. We miss our places of worship, going to a ball game, traveling and gathering with our friends and families.

When this pandemic ends, I don’t want to reflect on it as a period when I chose to waste time because I had “nothin’ but time to waste.” That isn’t uplifting to me, and likely not to you, either.

What about you? If you feel angst and uncertainty, what do you say we take back what we can control?

We have a choice. We can control our minds. We can control what goes into our minds. Limiting the 24-hour continuous negative news cycle and social media. Limiting the binge watching of Tiger King and other inane, mindless shows. We must guard our minds from trash.

Secondly, we must feed our minds.  With positive content that will nourish our minds. Inspiring stories, reading good books, learning new useful content, journaling, writing and sharing uplifting stories with one another.  We consciously feed our minds with positive thoughts and energy.  Bestselling author John Ortberg writes, “What makes people the way they are is the way they think. Think great thoughts! People who live great lives, think great thoughts!”

So, let’s take care of our minds. Then we operate with purpose – even during a pandemic.

If you were interviewed by NBC News anchor Lester Holt, in front of a live audience of 12 million people, to describe your purpose in life – not a summary of your job description or your company’s purpose – could you deliver it in a sentence or two with clarity and conviction?

If you answered “no” or “not sure,” you’ve got plenty of company. It’s been reported by Gallup that 70% of leaders don’t know their purpose. That number is likely even higher in the general population.

What exactly is meant by the word, “purpose”?

Purpose is the overarching principle that gives your life meaning.  It’s a forward-pointing arrow, that gives you clarity and helps you get out of bed in the morning.

You can’t be fired or retire from your purpose. A pandemic can’t derail your purpose.

The pursuit of purpose is biological. It’s programmed into your DNA. Your brain has a “seeking system” that encourages you to explore, learn and find meaning.  Your brain is wired to want to know, understand and experience purpose and the positive emotions that go along with it. You’re wired to be simultaneously driven toward something and pulled to it. So, defining your purpose is a human need.

While operating on purpose won’t answer all the questions you’re wrestling with today in these turbulent times, it will provide you clarity and serve as your Northstar for your life. You’ll know where you are headed. It gets you out of the mode of surviving and on to the path to thriving.

If you haven’t clarified your life’s purpose, how about you and I work together for the next three days – for a three-part series on purpose – and get you clear about and living on purpose?

Here’s the good news. Your life purpose is inside of you, just waiting to be released. You’ve got to find it. You’ll need to mine for it. I’ll show you how.

My good friend and client, Dave Hemink, CEO of Nonin Medical, a medical device company that provides critical products in the fight against COVID-19 says, “Your purpose is deep inside you; it is there.  It’s up to each person to find it.”

Viktor Frankl, bestselling author, renown psychiatrist and concentration camp survivor, experienced unspeakably harsh conditions during his three years in Auschwitz. Frankl lost his wife, brother, father and mother during the Holocaust.  The author of Man’s Search for Meaning, Frankl wrote, “Man’s search for meaning (purpose) is the primary motivation in life. (Defining your purpose is) the most important activity for your development. With it, we can survive even the worst conditions. It gives us meaning in life.”

Your purpose is to make a positive difference in the world – however you define your purpose.  When you operate on purpose, you create an impact. Creating impact is a strategy for playing offense with your life. Impact is defined as having a strong, powerful effect or influence on a situation or a person.

You’ll need to do some reflection work, to answer the questions posed, so grab your journal or a pad of paper and pen, answer the questions to the best of your ability and do the work. If you don’t do the work, you won’t see the results.

The three steps for finding your purpose and living on purpose are:

  1. Identify your unique gifts;
  2. Mine for and discover your purpose;
  3. Write and share your purpose story;

 

Step 1: What’s Your Unique Gift?

Each of us comes into this world with a unique gift. It’s a personal characteristic you are endowed with, even if you don’t know exactly what that gift is.

The requirement for living a life of purpose and impact is to know and apply your gift. Applying your gift for a purpose greater than you allows you to impact others and make an impact on the world. What’s your unique gift?

Here are a few questions to reflect on to get clear about your unique gift:

Who are you?

 Describe yourself in just a few words. What descriptors would you use? Examples might include that you are a loving husband, a passionate artist, a committed leader of others, a healer of the body and soul, a matriarch of the tribe, a faithful friend. So, in just a few words, describe yourself.

What is it that people come to you for?

 What are you naturally good at—so good that other people compliment you? When others consult you for advice, what do they ask you about? They may say, “You are so good at that!” And you may not even realize what you do and how you do it that makes this characteristic a special, unique gift. You may minimize the gift or even take it for granted. Or it may seem like everyone can do it, so you don’t think twice about its uniqueness. When others come to you and ask, “How do you do that?” you can rest assured that it is a valuable gift. You find the gift comes naturally and you apply the gift unconsciously. What is your gift?

What would others miss?

 Survey your close friends, work colleagues, and family members, and ask them, “What do you see as my three greatest gifts? And what would you miss if I were no longer here?” How would they respond? What do you think they would say? Write it down.

They may ask “Is there something wrong?” Or, “What’s up with you?” as those are admittedly questions you don’t get asked every day. So, when you ask, you’ll want to start by sharing with them their greatest gifts, and what you would miss if they were no longer here. It’s a wonderful way to demonstrate what that person means to you and your love for them. By sharing with them their gifts, you appreciate their uniqueness and honor them.

What do you do that feels effortless and gives you energy?

 When you give your gift, it feels effortless. Far from expending your energy, the use of your gift renews your energy. You give it naturally to others, and you give it often. What is the gift?

Hopefully, you have several gifts that you’ve identified with one particular gift emerging as the one that is unique. Can you identify your number one unique gift?

If you are still struggling, request the input of others who are close to you. Others often have a clearer view of your special gifts.

Based on your reflections, what is your unique gift?

As you gain clarity of your unique gift, can you create a gift statement that describes what you are called to do to apply your gift? Here are a few examples:

  • My gift is transparency and genuineness. I use my gift to help others, sharing my emotions and vulnerabilities to build trust and create a degree of calmness with those I meet.
  • My gift is recognizing and focusing on what others do well, so I can help them apply both personally and professionally to optimize the impact of their gifts.
  • Time and patience are my gifts, which I use to help those around me—family, friends, and strangers.
  • As one who navigates and guides people down the river of life, I assist new widows as they transition from heartbreak and loss to a future of hope and possibility.

Frank Pleticha created his gift statement: “Through my gift of empathetic and active listening, I help channel resources and contacts to the broken person sitting in front of me.” For more on Frank’s unique gift and gift statement, you can read his story.  https://theboltongroup.com/not-on-my-watch/

Now it’s your turn.

What is your unique gift statement?

Congratulations! You’ve now landed on your unique gift and gift statement– the gifts that make you special, a one-of-a-kind. That’s pretty awesome, isn’t it? You bring a uniqueness that no one else in the world brings. Now, you know what it is.

As you’ve defined it, you get to apply your gift to the opportunities and situations that come your way.

How will you apply your gift more often in the future?

Tomorrow look for my post, You Need a Purpose During the Pandemic: Mine for and Discover Your Purpose – Part 2 of 3, where we’ll discover how to use your unique gift in identifying and living by purpose.

 

For more information:

Reinvent Your Impact - Bestselling Book by Executive Coach Chuck Bolton

4 New Rules for Leading with Impact

As a leader, it’s your job to get results, to create value and impact in a sustainable way. Your job is to inspire your followers by your example. To get everyone aligned. To help each person become their best. Do these things and you are a value creator. You create great impact. Fail to do these things and you are a value destroyer.

As a leader, are you performing like this? Are you a value creator or a value destroyer?

Consider these statistics about the state of leadership today:

  • Fewer than 20% of leaders have a strong sense of their own individual purpose.[i]
  • Only 49% agreed they get to use their strengths to do what they do best every day.[ii]
  • 58% of workers trust strangers more than their own boss.[iii]
  • 60% of workers have left a job or would leave a job over a bad boss.[iv]
  • 65% of workers say they’d take a new boss over a pay raise.[v]
  • 70% of employees are disengaged at work.[vi]
  • 75% say their bad boss is the worst part of their workplace.[vii]
  • 79% don’t feel appreciated by the boss.[viii]
  • 83% of US workers suffer from work-related stress. The main source of stress at work is their boss.[ix]

These are damning findings about the state of leadership. These shared perceptions point to a leadership crisis. If you are a leader, the odds are you’ve got a problem. Flip these statements around and try them on yourself? What would your people say about you?

To compound the leadership effectiveness problem, there is a leadership shortage. With baby boomers retiring and leaving the workforce, companies are worried about the readiness of other leaders to succeed the departing ones.

In the 2019 Global Human Capital Trends report, Deloitte reported: “Eighty percent of executives rate leadership as a high priority for their organizations. But only forty-one percent think their organizations are ready to meet their leadership requirements.”[x] A leadership crisis combined with a leadership shortage is a disaster. But it is also an opportunity for you, if you are committed to becoming the best leader you can be and creating great impact.

How’s your self-awareness? Most leaders are unaware of how they impact others. Seventy-five percent of leaders think they are in the top ten percent of leadership. That’s statistically impossible. The bottom fifty percent of the class at Harvard Medical School couldn’t be in the top ten percent of their profession either. For leaders, this means sixty-five percent are delusional. When was the last time you completed a 360-degree feedback assessment of yourself?

You may have been a leader for many years. You may be smart with a high IQ. You may have considerable expertise and experience in your industry. You may have an MBA from a top-tier school. You may point to your track record of promotions and results and believe you’ve been successful. Perhaps. Those are the hallmarks of twentieth century success. What made you successful in the past is no assurance you’ll be successful in the future, if you don’t reinvent. The rules for leading have changed.

Would your followers say you don’t have a sense of your individual purpose? Do your team members trust strangers more than you? Do they feel unappreciated? Are they disengaged? Do they suffer from stress you have induced?

If you answered “yes’ to any of the questions above, you are failing as a leader. Any question that you have answered “yes” is due to the way people are treated by you and the environment you create.

Where do you stand?

As the leader, you’ve been given a gift. The gift of leadership is a privilege. When you lead others, and do it well, it is the most noble of professions. It’s a responsibility and an opportunity. There is no other occupation where you can help so many others learn and grow. It provides you, as the leader, the opportunity and the responsibility for making an indelible contribution to the lives of your followers. As a bonus, you get to be recognized for your team’s achievements and impact when you succeed.

To thrive and flourish in these times, in today’s hypercompetitive, volatile and uncertain world, where virtually every company is reinventing its business model and the way it operates due to technological disruptions, relentless competition, shifting demographics, and generational preferences, you have to reinvent yourself. Unfortunately, few leaders are reinventing themselves. If you aren’t reinventing yourself, learning and growing continuously, you’ve got a problem. Your career, your earnings, your dreams—they are all at risk.

Save yourself, and you will save a thousand around you.”

Saint Seraphim of Sarov

To reinvent as a leader is to consciously transform how you operate, connect, and lead so you can stay relevant and energized, capable of creating maximum value.

The question is, how do you do this?

You start by serving your people extraordinarily well. To help them be successful at work and in their lives.

Here are the new rules of leadership:

  1. Your #1 Role is to Lead by Example

You dictate all behavior, not by your orders or mandates, but by your example.

Why is this so important? Because people learn by mimicking. It’s a “monkey see, monkey do” world. As the leader, everyone is always looking at you. You are always on stage. People don’t go as fast as they can. They only go as fast you, the leader. Your speed determines the speed of your pack. That is why you have to be excellent in everything you do.

As the leader, you have to be the most positive, the most purposeful, the most passionate, the most productive, and the most impactful. You need to be the most disciplined, the most consistent, the most authentic, the most service-driven, the most committed to learning, the most committed to growth, and the most committed to reinvention.

Think about Usain Bolt, who won the gold medal and set the world record in the 100 meters in the 2012 London Olympics. He ran the 100 meters in only 9.63 seconds. Not only did Bolt set the record, but the silver and bronze medalists both finished the race under 9.8 seconds, the first time in history for the top three finishers. When Yohan Blake and Justin Gatlin, the silver and bronze medalists, were asked how they ran so fast, they answered, “Trying to catch Usain.” Bolt didn’t just win the 100 meters in 2012. He won gold in the 100 meters and 200 meters in 2008, 2012 and 2016. He is the only sprinter in history to have ever done so.[xi]

The speed of Usain Bolt—the leader—determined the speed of the pack. He set the pace, the standard, for the competition. He raised everyone’s games. His competitors ran faster because of him. As the leader of your group, you have to do the same.

Do you hold yourself to the highest standard, like Usain Bolt did in the sprints? Do you expect excellence of yourself? You must hold yourself to the highest standard first before you can hold your team members accountable for excellence.

When you fly on a plane, the flight attendant in her pre-flight instructions reminds you that in case of an emergency, you must put the oxygen mask on your face first before helping others. The same is true for creating impact. You’ll need to gain clarity of your purpose, gifts, strengths, and passions first. You will need to recraft your role and turbocharge your productivity first so that you can create great value and impact. Then, show and coach others so they discover and excel, too.

People want to commit to a purpose, to people, profit, and the planet. People want to be inspired. Leaders who operate with purpose, passion, and productivity are a company’s force multiplier. They are the untapped source of value for most companies because only a few leaders are operating to create value and impact. Most are managing for output and maybe engagement.

Are you leading like the leader you would want to follow? Where do you need to improve, learn, grow, and reinvent? What commitments have you made to become your best and create great impact?

  1. Reinvent Yourself

To reinvent yourself as a leader, start by creating and articulating your individual purpose, your values and then living them with integrity.

Show your people how to connect their purpose with the collective purpose of your business. They likely don’t know their gifts (what others perceive) and talents. They may not know what they’re blessed with. Help them discover their purpose, gifts, and talents. They’ve likely lost touch with their passions. How about helping them find their passions?

Leaders with purpose who communicate this purpose to their followers inspire their people to be[xii]:

  • 8 times more likely to stay at the company;
  • 2 times more likely to have higher job satisfaction; and
  • 70% more satisfied with their jobs.

Virtually everyone wants purpose and meaning in their work and life.

DeVry U Career Advisory Board studied millennials’ attitudes regarding their work. They found that seventy-one percent of millennials ranked finding meaningful work as one of the top three key elements they used to evaluate their success. Thirty percent reported it as the single most important element. It was also reported that they were willing to sacrifice more traditional career comforts in pursuit of more meaningful work.[xiii]

Once people have a sense of their individual purpose, how about helping them express their purpose through their work and showing them how to identify and apply their passions and energy? As purpose is defined and they get more passionate about their work, how about showing them how to be more productive using the OKR productivity system to get more done with less effort? So they can create greater value.

People who aren’t purposeful, passionate, and productive simply don’t increase their value or their company’s value.

Need more proof? Deloitte Insights reported that “purpose-driven” companies tend to have thirty percent higher productivity and forty percent higher levels of retention.

  1. Get Everyone Aligned

The leader makes the difference between success and failure as to whether the team, company, or country succeeds or fails. As the leader, you are the one who can draw out extraordinary efforts of people or you can be the cause of your team’s downfall. High performance is only made possible through alignment—it’s your job. A talented team of people that lacks alignment and focus loses.

As work becomes increasingly digitized and information is ubiquitous, the role of managers and leaders as coordinators of work has largely disappeared. The challenge now is creating alignment as you are leading virtual teams, working under flexible arrangements, managing multi-generational and diverse groups, and supporting the flow of knowledge.

How do you align? You get alignment by everyone understanding the vision, purpose, and values of the company. Everyone must understand how their role contributes to the greater purpose of the company. Get everyone on the same page about the Objectives and Key Results to be achieved, and also how their OKRs support the company. Communicate how decisions are made and who has decision rights. Help your team members understand the impact their contributions have on the company. This will foster a feeling of purpose, belonging, and connectedness. Practice transparency. That’s what alignment is all about.

Few employees are adding the value they are capable of creating. It’s your job to help them contribute more, to add more value, and to become better versions of themselves.

  1. Help People Become Their Best

When you encourage your people to define and communicate their purposes, ignite their passions, and turbocharge their productivity, you are on your way. Help them grow professionally and personally. Understand and help them achieve their dreams.

Matthew Kelly, author of The Dream Manager, writes, “If you want employees to contribute heart and mind to the enterprise, then you must commit heart and mind to helping them achieve their dreams—to develop as persons who not only serve today’s customer with verve but are in a position to move on and move forward in the crazy-getting-crazier world in which they are imbedded.”[xiv]

“The key to creating an ownership culture is getting to people’s hearts. You have to get to people’s pride.”

Joe Kaeser, CEO, Siemens

Tom Peters writes in his brilliant book, The Excellence Dividend: Meeting the Tech Tide with Work that Works and Jobs that Last, about the importance of a leader helping others become their best versions of themselves. He shares his Corporate Mandate 2018: “Your principal moral obligation as a leader is to develop the skill set of every one of the people in your charge (temporary as well as semi-permanent) to the maximum extent of your abilities and in ways that are consistent with their ‘revolutionary’ needs in the years ahead. The bonus: This is also the #1 profit maximization strategy!”[xv]

Is that your principal moral obligation as a leader?

Here are two questions for you to consider: 

Does everyone who works under you grow as people?

While working under you, do they become better, wiser, more purposeful, passionate, more energetic, more productive, and better able to create greater impact?

A powerful way to connect with and coach your followers is to implement a regular meeting to build individual responsibility, the W-5 (Work in 5 directions) meeting. A W-5 session offers a powerful opportunity to promote self-accountability and professional development. The five directions of work are: customer, direct reports, peers, manager, and self-development.

When you hold these sessions every week – or at least – every other week, in the right spirit, you’ll hold your team members accountable only when they don’t hold themselves accountable. The goals of these meetings are to develop your team members, help them learn and grow, commit to constant improvement and commit to achieving maximum impact.[xvi]

The purpose of this forty-five minute meeting is to discuss the team member’s OKR performance, and how she’s growing and learning. It is the team member’s responsibility to schedule and lead the meeting. She explains how she is meeting and exceeding the requirements in each of the five directions, and a plan to correct any deficiencies. She brings up specific co-workers with whom she frequently interacts, the quality of the interaction, and the strength of the working relationship. She covers successes and failures, shortcomings and accomplishments.

The two of you identify specific areas in which you can assist. The spirit is open and non-judgmental, and the coaching is honest and collaborative. Look for ways to encourage, support, and recognize her. After the team member nears the end of the discussion with you, ask how you can help her achieve results—support her. Ask questions such as the following:

  • What are you working on? How are your OKRs coming along?
  • What’s getting in your way?
  • What are the roadblocks you face?
  • How can I best help you be more successful?
  • How are you growing and developing to achieve your career goals?

“Three things every human being wants most: to be seen, heard, and understood.”

Oprah Winfrey

Think team members don’t want W-5 sessions? According to PwC, 60% of employees—and 72% of millennial employees—desire feedback daily or weekly. A study conducted by Adobe showed that 80% of office workers want immediate, in-the-moment feedback.[xvii]

A Workhuman 2019 global employee survey, “The Future of Work is Human,” revealed that team members who check in with their manager at least weekly are more than twice as likely to trust their manager.[xviii] W-5s are the linchpin of continuous performance management, the leader’s moment for rich conversation, feedback, and recognition.

In addition to promoting self-accountability and strengthening alignment, the W-5 meeting gives you as a leader, a power platform for recognizing and energizing your people. Perhaps no human need is more neglected in the workplace than feeling valued. The need for significance in work is a manifestation of our inborn hunger for meaning in our lives. People have a genuine hunger to be recognized, respected, and genuinely cared about. That’s your job, leader. As they operate by purpose and perform, remember what people really want. To feel good and validated. There are two things people can’t give themselves: personal attention and appreciation. The number one reason companies lose top talent is that they didn’t feel appreciated.

“The only thing more powerful than sex and money is praise and recognition.”

Mary Kay Ash

As the leader, are your recognizing and appreciating your people sufficiently?

Twenty-five percent? Or one hundred percent? Think about each of your team members. Most of them can probably “meet expectations” with two hands tied behind their back. They can easily perform ordinary, satisfactory work. That takes maybe 25% of their effort.

What about the other 75%? Are you getting the other 75% of their capability, too?

Getting the other 75% is voluntary and is entirely based on you. It’s based on how well you inspire them. How do you get the other 75%? Give them a challenge. Invite them to operate with purpose to create a great impact and to tackle huge dreams. Coach, praise and recognize them.

Whose List Will You Be On?

One last thought, when the people who have worked under you put their list of “Best Bosses” together, who’s list will you be on? What is your legacy in the collective minds of your followers – both current and past? Is that legacy what you’d like it to be? Would they say you are among the best leaders they ever worked for? Did you help them learn, grow, and become their best as people? Did you help them live better lives? Did you touch their lives indelibly?

Reinvent yourself, leader. Lead by example. Get all aligned. Help others become the best versions of themselves. Do this and you’ll be a massive value creator. You’ll create great impact.

 

From Appendix 2 of Reinvent Your Impact: Unleashing Purpose, Passion and Productivity to Thrive

[i] “From Purpose to Impact, Nick Scott and Scott Snook,” Harvard Business Review, May 2014,

https://hbr.org/2014/05/from-purpose-to-impact.

[ii] Only 49% agreed…, “2019 Human Capital Trends Study,” Deloitte Insights, 2019,

https://www2.deloitte.com/content/dam/Deloitte/cz/Documents/human-capital/cz-hc-trends-reinvent-with-human-focus.pdf.

[iii] “Workplace Trust – 58% Trust Strangers More Than Their Own Boss,”

https://www.onemodel.co/blog/workplace-trust.

[iv] “Your best employees are leaving,” Randstad USA, August 28, 2018

https://rlc.randstadusa.com/press-room/press-releases/your-best-employees-are-leaving-but-is-it-personal-or-practical.

[v] “65% of workers say they’d take a new boss over a pay raise,” Ty Kiisel, Forbes, https://www.forbes.com/sites/tykiisel/2012/10/16/65-of-americans-choose-a-better-boss-over-a-raise-heres-why/#3afbe44176d2.

[vi] “70% of employees say they are disengaged at work. Here’s how to motivate them,” World Economic Forum, November 4, 2016,

https://www.weforum.org/agenda/2016/11/70-of-employees-say-they-are-disengaged-at-work-heres-how-to-motivate-them/.

[vii] 75% say their bad boss is the worst part of their workplace, “8 Unsettling Facts About Bad Bosses,” HuffPost, December 6, 2017,

https://www.huffpost.com/entry/8-unsettling-facts-about-_b_6219958.

[viii] “79 Percent of Employees Quit Because They Are Not Appreciated,” Todd Nordstrom, Inc., September 19, 2017,

https://www.inc.com/todd-nordstrom/79-percent-of-employees-quit-because-theyre-not-ap.html.

[ix] “42 Worrying Workplace Stress Statistics,” The American Institute of Stress, September 25, 2019,

https://www.stress.org/42-worrying-workplace-stress-statistics.

[x] “Leading the social enterprise: Reinvent with a human focus,” “2019 Human Capital Trends Study,” Deloitte Insights, 2019,

https://www2.deloitte.com/content/dam/Deloitte/cz/Documents/human-capital/cz-hc-trends-reinvent-with-human-focus.pdf.

[xi] “Athletics at the 2012 Summer Olympics – Men’s 100 meters,” Wikipedia,

https://en.wikipedia.org/wiki/Athletics_at_the_2012_Summer_Olympics_–_Men%27s_100_metres.

[xii] “Leaders with purpose who communicate this purpose to their followers…” The Human Era @Work: Findings from the Energy Project and Harvard Business Review, 2014,

https://uli.org/wp-content/uploads/ULI-Documents/The-Human-Era-at-Work.pdf.

[xiii] How the Recession Shaped Millennial and Hiring Manager Attitudes About Millennials’ Future Careers, Career Advisory Board, DeVry University, 2011,

https://www.careeradvisoryboard.org/content/dam/dvu/www_careeradvisoryboard_org/Future-of-Millennial-Careers-Report.pdf.

[xiv] The Dream Machine, Matthew Kelly, Hachette Book Group.

[xv] The Excellence Dividend: Meeting the Tech Tide with Work that Works and Jobs that Last, Tom Peters, Random House.

[xvi] “Torpedo Annual Reviews Try W-5 Instead,” Chuck Bolton, Upsize Magazine,

http://www.upsizemag.com/business-builders/torpedo-yearly-reviews.

[xvii] “5 Employee Stats You Need to See,” Maren Hogan, February 2016,

https://business.linkedin.com/talent-solutions/blog/trends-and-research/2016/5-Employee-Feedback-Stats-That-You-Need-to-See.

[xviii] The Future of Work is Human: Findings from the Workhuman Analytics & Research Institute Survey, 2019,

https://www.workhuman.com/press-releases/White_Paper_The_Future_of_Work_is_Human.pdf.

19 Fighting COVID-19: Unsung Heroes Creating Impact During the Pandemic and Unrest

As the COVID-19 crisis has spread across the country, it has disrupted every aspect of American life. During this perilous time, we all seek inspiration from people who capture our hearts and minds, who show us the path through the storm. People who are creating an impact.

Now, combined with a heightened awareness of the injustice and indignities African Americans have suffered during 400 years of racial discrimination following George Floyd’s death and the ensuing protests, we find ourselves in the grips of two pandemics that have become inextricably intertwined.

Over the past three months, I’ve learned the stories of nineteen unsung heroes in Minnesota. Ordinary people, like you and me, who are leading with hope and purpose, making a positive impact in our state and nation, in the midst of the COVID pandemic and social unrest.

I’m releasing a new book today, June 29, 2020  – 19 Fighting COVID-19: Unsung Heroes Creating Impact During the Pandemic and Unrest – where you will discover the stories of these inspiring Minnesotans. I hope their stories will fill you with optimism, hope, and encouragement. In our volatile and uncertain world, if ever there was a time for a book about resilient people who are making an impact, now is the time.

Thank you in advance for considering a purchase. With your purchase, you’ll make a contribution to fighting food insecurity in Minnesota. 100% of the author’s commissions will be donated to Second Harvest Heartland and Loaves and Fishes, so they can continue to feed those most in need during these times.

Here’s the link to buy the book: https://www.amazon.com/19-Fighting-COVID-19-Creating-Pandemic-ebook/dp/B08BCNVWK8/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=

Here’s a summary of the people and their stories within the book:

  • The story of an award-winning hairstylist based in Edina who created customized DIY coloring kits with instructions for her clients and delivered from a socially safe distance with a wave from her and her young daughters, while salons were in shut-down mode. Her purpose is to “Help others look and feel great, and uplift their happiness, confidence and self-image.” She’s the loving image shaper. Her name is Alli Swanson of Sloan’s Beauty Bar.

 

  • The story of a Maplewood-based intensive care unit nurse, whose purpose is “To do anything I can do – physically, mentally, spiritually, emotionally – to help my patients feel better.” She’s the one who takes care of COVID patients. Who is in constant communication with the contact person of the family. She’s the one who is constantly checking the ventilator settings and determining if they are getting better or not. Of being there for those very ill, helping the family say their last goodbyes by iPad and being there with the patient until they take their last breath, so they do not die alone. That’s Tiffany Wolfsberger of Regions Hospital.

 

  • The story of a woman, her 8-year-old son and family who created a colorful eight circle THANK U sign on the retaining wall of their Edina home, each circle representing a COVID-19 hero group. There is a circle dedicated for doctors, nurses, truckers, grocery workers, police, firefighters, teachers and maintenance workers. And you can buy the signs and put in the yard of your hero. Or buy t-shirts. The money goes to food banks. That’s Heather Heier Lane.

 

  • The story of a Bloomington man with a servant’s heart who uses his gifts of empathy and connectedness to listen to and encourage at risk-teens with Zoom calls and connects with several older people who are isolated in nursing homes weekly. His name is Pat Siebenaler.

 

  • The story of a Hopkins woman who having found herself at her children’s pediatrician for the third time in one week, one time each for each of her three kids, to be tested for strep throat. She was so frustrated she started up a company to create a home-administered strep test. Earlier this year, the company pivoted to create a home-administered diagnostic test for COVID-19 to assist others in determining if they’ve been exposed to the virus or have developed immunities against the virus, potentially helping us to get back to work more quickly. Her purpose is to serve others. That’s Patty Post, CEO of Checkable Medical.

 

  • The story of a Plymouth man who with a few friends from church, created a website and process to connect those who are higher-risk people with a person of lower-risk in their same community for remote friendship, conversation and help with the delivery of groceries or prescriptions. His purpose is “To make life better for others. We’re all put here for a reason, to serve others as best we can.” That’s Jeff Johnson, Hennepin County Commissioner and founder of Northstar Neighbor.

 

  • A St. Paul Fire Department fire captain whose purpose is to “mitigate emergencies and return things to a safe state” and how the job of a firefighter and emergency responder has changed since COVID-19 and how he and his crew had to reinvent how they responded to and fought fires during May 28 & 29, when St. Paul experienced 55 arson-set fires, during the rioting and unrest. That’s St. Paul fire captain John Wolfsberger.

 

  • The story of a Plymouth-based privately-held medical device company that makes pulse oximetry products -a critical clinical therapy in treating COVID-19 patients – to measure oxygen saturation levels in the blood. The demand for their products has risen 10-fold so they are operating around the clock, struggling to manage a global supply chain, to meet the demand for their products. During their ramp up, they also had an employee who was MN’s second diagnosed person with COVID-19. No other ees contracted the virus and happily, the person who contracted the disease while traveling for work in Europe is now fine and is back to work. Their CEO’s purpose is to “Enable people to live purposeful lives, that positively impact others in the chaos of life.” Is this ever the time and place to live purposefully! That’s Nonin Medical’s CEO Dave Hemink.

 

  • Or how a young 21-year-old man whose purpose is “being a beacon of light when others are hopeless” who along with his friend from Shoreview, traveled to the looted Target store on Lake Street on Saturday, May 30 to clean the store of water sludge and debris. Their clean-up efforts were seen by others and before you knew it, over 1000 people joined in, creating assembly lined, to sweep & shovel out and pick up the mess fill garbage bags and arranged for a refuse company to haul the mess away.  I forgot to mention. This young man saw Minneapolis suffering and without hope and decided to do something about it. He drove 8 hours from Bradley U in Peoria, IL, to Shoreview, his friend’s parents’ home, so he could help out. He had never been to MN before but knew he had to do something – because he is a beacon of light when others are hopeless.  His name is Pierre Paul.

 

  • Of a small group of volunteers in south Minneapolis who came together literally overnight, convinced the owner of a hotel that was shuttered due to COVID-19, to allow 200 homeless people to take refuge in the hotel, in less than 24 hours, after the city razed an encampment they were staying with bulldozers, literally stranding them between looters, the national guard with nowhere to go during the curfew of May 29.  This group of volunteers is coordinating meal service, mental health services, first aid, harm reduction support and housekeeping services.  They are doing this in a horizontal way, anonymously, with no designated leader.  They call this the Sanctuary Hotel.

 

  • Of a woman who is a nurse practitioner in the neurosurgery intensive care unit of a large Minneapolis hospital who treats and cares for patients who have had strokes, traumas to the spine and other brain traumas. Now in the COVID-19 world we live in, family members are not allowed to visit their loved ones in the hospital. With her patients who’ve suffered cognitive injuries and traumas, her continuous communication with family is more essential than ever before.  She sees herself as creating impact by being a source of light during a troubling time for patients and family members, who cares and feels deeply.  That’s UofM’s Suzie Shane.

 

  • Of a man in St. Louis Park who started up a non-profit organization that provides free financial counseling and legal services and coaching to women who have recently become widows. His purpose is “to provide safe passage for others down the river of life.” He has also launched a new bestselling book in April, The Legacy Planning and Conversation Guide: The Workbook for End-of-Life Planning, a playbook to help singles and couples to get their affairs in order before they die. His name is Chris Bentley, founder of Wings for Widows.

 

  • Of the woman in Buffalo who is responsible for overseeing the safe transport of over 5000 students to and from school for the Buffalo/Hanover/Montrose school district. Her drivers cover a 157 square mile every school day. Her purpose – to get student to and from school safely and on-time – abruptly shifted in mid-March. Now, it’s to make sure the kids get fed.  Since school shut down, her team has delivered over 150,000 meals for those in need.  She’s making a huge impact. That’s Kimi Paumen.

 

  • The story of a 20-year old man who is a 5X cancer survivor, is a college student and is a Big 10 collegiate football player. Last July 19, this young man delivered the keynote speech at the Big 10 Football Kickoff Luncheon in Chicago. He lives daily by his impact declaration of: Wake up! Kick Ass! Repeat! He also coaches and encourages families and kids who are stricken by cancer and has been a big fixture at Children’s Masonic Hospital – that’s Casey O’Brien, the placeholder for the University of Minnesota Golden Gophers football team.

 

  • The story of an Area manager for 9 bakeries whose purpose is to help everyone around her, “Feel Better and Be Better.” During the pandemic, they’ve had to reinvent their model, serve today’s customers differently, look to the future for what they want to be, while they serve first responders at a moment’s notice and she works to develop women leaders, supports the LGBTQ community and works with local food banks to distribute today’s left over baked goods. Favorite story is about how she prepared 900 box lunches for the National Guard on May 30 with less than 3-hours notice from 8 stores. That’s Panera Bread’s Marie Benesch.

 

  • The story of the Hanover elementary school music teacher who in addition to teaching her students via distance learning, performs on keyboard and sings Virtual Music events on Facebook Live for thirteen straight Friday nights while the live music venues have been closed. Her purpose is “Bringing joy to young and old by sharing songs that inspire.” Each week it is a new genre and new set of songs. She averages 5000 global viewers each week and was recognized by Governor Walz during his May 7 COVID update as his Feel-Good Story. That’s my beautiful and talented wife Mary Bolton.

 

  • The story of a man who doubled pivoted his business. At the outbreak of the COVID crisis, he pivoted his Minneapolis distillery to make hand sanitizer. When his distillery was damaged during the looting and arson following the death of George Floyd and the protests, he created a pop-up food shelf to feed the community. That’s Chris Montana of Du Nord Craft Spirits.

 

  • The story of those in the fight to battle food insecurity. Second Harvest – the nation’s second largest food bank, whose purpose is “To end hunger together.” Before the crisis 1 in 11 Minnesotans as well as 1 in 8 kids didn’t know where their next meal was coming from. Today, the needs are off the charts. They are seeing new faces. Our neighbors, colleagues and friends. They are really pumping to meet demand. They need donations – they can make $1 into 3 meals. Allison Toole CEO and leading the charge at Second Harvest.

Loaves and Fishes is the largest “open to the public” meal program in MN, serving free healthy meals to Minnesotans in need. The requirements for meals since the coronavirus pandemic have gone from 3500 meals per day to 12000 meals daily – triple their regular workload.  They’ve shifted their meal from congregate dining to takeaway meals during the pandemic.  Cathy Maes is Executive Director of Loaves and Fishes.

As I’ve had met and interviewed these people, during this uncertain time, during two pandemics – the COVID-19 pandemic and the racial injustice pandemic – which has been going on 400 years but has just been heightened for many of us the last four weeks – I am encouraged. I see hope. I see people taking care of others.  Operating with great purpose, with passion and making an impact.  While in many ways, we’re dealing with more uncertainty than certainty, I’m seeing more humanity in people, by and large.

That’s encouraging. That’s inspiring and motivating. That’s inviting to all of us to look for ways we can each create greater impact. So we can serve others and thrive. I know we’ll emerge from the adversity – that’s what Minnesotans always do. The question is will you be making greater impact – or not? The answer is up to each of us! It’s up to you, folks.

Here’s the link to buy the book: https://www.amazon.com/19-Fighting-COVID-19-Creating-Pandemic-ebook/dp/B08BCNVWK8/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=

About the Author

Chuck Bolton is a coach and advisor to CEOs and a five-time bestselling author. In April 2020, he launched a new book, Reinvent Your Impact: Unleashing Purpose, Passion and Productivity to Thrive, which became an international bestseller in the USA, Canada and Australia.

Since 2000, Chuck has shown his clients how to reinvent their impact and create massive value through his coaching firm, The Bolton Group LLC. He loves inspiring and encouraging others to become their best so they can make their unique difference in the world.

Chuck has coaches and consults with leaders at Abbott, Boston Scientific, Cantel Medical, Hollister, IQVIA, KMT Medical, Medtronic, Nonin Medical, Optum, Performance Health, United Healthcare, Vyaire Medical and many more.  In his prior corporate career, Chuck last served as group vice president, human resources, Boston Scientific.

For more information: https://theboltongroup.com

100% of the author’s proceeds from book sales are donated to Second Harvest Heartland and Loaves and Fishes to fight food insecurity in Minnesota

Here’s the link to buy the book: https://www.amazon.com/19-Fighting-COVID-19-Creating-Pandemic-ebook/dp/B08BCNVWK8/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=